Practice-Building Resources
Let the Zimmer Practice-Building Program help you build your practice with our exciting and innovative tools.
The Zimmer Practice-Building Program could help you:
- Increase Office Efficiency
- Introduce New Patients to Your Practice
-
Increase Surgeon Visibility and Image in the Community
Elements of the Zimmer Program:
Patient Education Resources
- Patient Education Kits
- Patient Oriented Brochures
- Tear Sheets
- Bookmarks
- Website Development
- Wall Charts
- Arthritis Overview DVD
Practice-Building Resources
- Public Relations Guidebook
- Practice Brochures
- Advertising
- Product/Procedure-Specific Campaign Materials
- Tear Sheets
- Bookmarks
- Community Seminars
Internet Resources
- Surgeon Locator
- Website Development
Other Resources
- Independent Resources References
- MIS Center of Excellence Training
- Mobile Learning Center
- Feedback® Clinical Outcomes Program
The Public Relatins Guidebook is a convenient reference for physicians giving helpful hints and suggestions on how to use public relations to increase community awareness. It is designed in a a "how to" format so that education campaign activities can be managed by the surgeon and his staff, or preferably by a public relations/marketing manager on his staff, or by a locl public relations firm giving them orthopaedic-specific assistance. There are cchapters on media relations, community talks, professional communications, customer service and writing a plan to accomplish these activities.
As a physician reads through the Guidebook, he’ll recognize many of the Zimmer products in the various examples and hints. For instance, if he reads about putting a video library in his office waiting room and decides he’d like to do it, there is an Arthritis Overview DVD he can purchase. If he reads about how patients learn better in a low-stress environment where they can re-read the material over and over to improve their retention of the information, the Zimmer Program has Kits and brochures that fit the bill. The planning chapter helps teach how to pull it all together.
Product/Procedure-Specific Campaign Materials offer a turn-key personalized, practice marketing plan. Tactical tools and templates needed to implement a marketing plan in the local community have been designed with a consistent look, feel and viewpoint. Tools included: "How to" instruction guide; fill-in-the-blank press release template; camera-ready advertisement that can be personalized and placed in local newspapers; office display poster; table-tent cards; patient education brochures; and a referring physician letter template. The tools can be ordered or downloaded from ZimmerResources.com. All of the tools direct consumers to the Keeping Pace with Life® website or to a toll-free call center where they can review or request to be sent additional educational information consistent with, and complementary to, the materials you have provided.
